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What is a good SEO strategy? An effective and good SEO strategy involves three elements:
We at Citiyano De, understand these three primary essentials of an SEO strategy and have created our Search Engine Optimization game accordingly.
Now, to perform the right SEO for any website, it is important to trace back the history of the strategy. Back in the day, SEO was more about achieving a massive keyword density and simultaneously increasing the links on the internet that direct the customer to your website. This strategy was more popularly known as link farming or keyword stuffing. In all this, the algorithm of Google was simple – display the best results. However, these algorithms were faulty in more ways than one. Further, it was seen that for experts, these mechanisms were fairly easy to exploit.
A lot of people began taking advantage of these loopholes to be on top of their SEO game. This was the black hat SEO. For it meant only one thing, cramming the keywords and the catch-phrases in every line. To support the SEO of the website, several digital marketing agencies started practices like building 10 websites only for the backlinking of the primary website. To tell you the truth, since everyone was adopting this strategy, it was said to be fair. These tactics brought in tons of money for a lot of digital marketing pros. However, all of these lazy practices work no more. Now, if you do any such thing, you can either be blacklisted or penalized heavily.
About 10-15 years from now, the algorithms were rarely updated. That’s not the case now. Today, the algorithms are updated every now and then with newer information. Google is now smarter than ever before. It is taking measures to get rid of the spammy content and display only the best and the most reliable content to the users. The Panda and Penguin updates of the Google algorithm get massive credit for shutting out all the loopholes and shaping the SEO of today. Despite it all, the primary goal of Google hasn’t flinched even a bit. They always wish to reward the best websites for the searched keywords. As a result of this, every website that followed white-hat SEO practice is reaping incredible rewards by Google.
Hence, the performance of a website’s SEO or the implementation of the right SEO strategy is no more a one-person act.
At Citiyano De, it is our passion to draft an excellent SEO strategy for businesses. So, if you want the best for your enterprise, you can pick our award-winning team to transform the rankings of your website. As part of an SEO program, we’ll help you with the following: