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Search Engine Optimization Agency Melbourne

What is a good SEO strategy? An effective and good SEO strategy involves three elements:

- Quality of content produced
- Quantity of content produced, and
- Channel and method of distribution of the content
- The traffic of the website
- Domain Authority
- Page Authority (of the home page)
- Relevance to the page

What Really Makes An SEO Campaign Successful?

We at Citiyano De, understand these three primary essentials of an SEO strategy and have created our Search Engine Optimization game accordingly.

Now, to perform the right SEO for any website, it is important to trace back the history of the strategy. Back in the day, SEO was more about achieving a massive keyword density and simultaneously increasing the links on the internet that direct the customer to your website. This strategy was more popularly known as link farming or keyword stuffing. In all this, the algorithm of Google was simple – display the best results. However, these algorithms were faulty in more ways than one. Further, it was seen that for experts, these mechanisms were fairly easy to exploit.

Delivering Results, Not Excuses

A lot of people began taking advantage of these loopholes to be on top of their SEO game. This was the black hat SEO. For it meant only one thing, cramming the keywords and the catch-phrases in every line. To support the SEO of the website, several digital marketing agencies started practices like building 10 websites only for the backlinking of the primary website. To tell you the truth, since everyone was adopting this strategy, it was said to be fair. These tactics brought in tons of money for a lot of digital marketing pros. However, all of these lazy practices work no more. Now, if you do any such thing, you can either be blacklisted or penalized heavily.

A SEO Agency For You!

About 10-15 years from now, the algorithms were rarely updated. That’s not the case now. Today, the algorithms are updated every now and then with newer information. Google is now smarter than ever before. It is taking measures to get rid of the spammy content and display only the best and the most reliable content to the users. The Panda and Penguin updates of the Google algorithm get massive credit for shutting out all the loopholes and shaping the SEO of today. Despite it all, the primary goal of Google hasn’t flinched even a bit. They always wish to reward the best websites for the searched keywords. As a result of this, every website that followed white-hat SEO practice is reaping incredible rewards by Google.

So, if you ever come across an SEO company that comes up with a proposal and tells you that they can do the SEO for your website, you should just run the other way. Today, SEO is a lot more dynamic and complex. Hence, to keep up with the complexity, one needs to have a stipulated approach and a budget set aside. To get on top of the search rankings and to perennially stay there, you need a well-rounded and a dedicated team of SEO and web professionals. For this, you need a digital marketing team and not any XYZ SEO company. In short, a company’s SEO is now much beyond the keywords, links, and on-page copy. Now, the SEO strategy that we follow at Citiyano De includes a bunch of strategies, such as:

Social Media Sharing
Email Marketing
Content Strategy
Customer relationship Management
Conversion rate optimization
CTA strategy

All of these strategies are implemented with fine elements of engagements like excellent user interface design to assure a phenomenal user experience. Further, we employ additional elements like content marketing, PR, video, landing pages, blog posts, on-page updates, infographics, and keyword analysis. At every step, our aim to create an SEO strategy that will acquire legitimate links by way of its link outreach and quality content. For an agency to be able to offer such complexity, it needs to have experts in different fields, such as:

Web Developers
Journalists
Keyword Analysts
Videographers, and more

Hence, the performance of a website’s SEO or the implementation of the right SEO strategy is no more a one-person act.

At Citiyano De, it is our passion to draft an excellent SEO strategy for businesses. So, if you want the best for your enterprise, you can pick our award-winning team to transform the rankings of your website. As part of an SEO program, we’ll help you with the following:

Keyword Analysis
Rankings of the website
SEO of the website
Link building
Working for an effective conversion rate
A quality content marketing strategy
Creation of related blogs and content for link-building
Fine user interface design for finer user experience

About Company

Citiyano De is a dedicated digital marketing company based in Melbourne, Australia that strives to help the clients better their SEO, PPC, Social Media, Web Design. Further, for us, every day of our association with you would be dedicated to finding your Agency more business and online leads via the official website of your Agency.