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What is PPC Management?

Citiyano De works for its clients. So, whenever you need help to manage the PPC campaigns, you can reach us, and we’ll help you work towards your goals. From Facebook Ads to Google AdWords, we take extreme pride in helping our clients meet their potential goals. On some of the most effective and paid platforms, we will take a conscious measure, to help you reach your buyers, in a way that is most fit for your organization. Over the past decade, we have managed the PPC budget worth several millions of dollars. It has helped us learn things about maintaining and managing a great relationship between a PPC agency and client. Our PPC management program is based on experience and judgment of what works best for the clients and then directing our efforts accordingly. In everything we do, there’s a 100% transparency.

PPC Management Services

The PPC management program of our team covers different ad platforms. These include

  • Google Shopping
  • Google AdWords
  • YouTube Advertising
  • Facebook Ads
  • Bing Advertising
  • Twitter Ads
  • Instagram Ads
  • LinkedIn Ads
  • Retargeting or Remarketing

Pay Per Click Strategies

  • Keyword Management
  • Bid Management
  • Landing Page Performance Review
  • Ad Placement and Targeting Adjustments
  • Check In Calls/Meetings
  • Geo-targeting Improvements
  • Monthly Campaign Performance Report
  • Cost and Performance Analysis
  • Ad Copy Optimization and Testing

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Citiyano De’s approach to PPC Management

Different agencies tend to approach PPC from a different angle. We, too, have our bunch of believes and ideologies that we practice in our PPC program. Here are our core believes on which our PPC program is based.

+You are the owner of your account

For all enterprises, the PPC account is an asset. You have paid for it to be optimized and function well. Thus, irrespective of who is managing it, you should have the due ownership of it.

+Optimize for Sales, Leads, or Conversions

The primary concern of every business is sales or leads. The vanity metrics like Click-Through Rates, impressions, or clicks are going to do you no good if you are not getting sales out of it. So, we work to optimize only the metrics that your business cares about the most.

+Reporting is done in a natural language

Citiyano De does not intend to confuse you or your team with some PPC jargon. So, we only present you with a simple and straight forward report that is easily understandable by your executive management team. We provide reporting of primarily those metrics that your company cares about. So, do not expect to give you all that technical gibberish like the other agencies in the market. However, if you want to nerd out, we can talk shop.

+ No Silos

Initially, we started the Citiyano De’s PPC program to push forth the efforts of our digital marketing team, especially when it comes to conversion rate optimization, content marketing, and search engine optimization. Thus, our PPC program is integrated with the other aspects of digital marketing and works with an agenda of coming up with new efficiencies and opportunities.

+ You don’t have to sign long-term contracts

We work on a month-by-month rule. So, if you ever plan to cancel our services, you can give us a 30-day notice. We would never do anything that makes you feel locked down.

+Dedicated Point of Contact

All of our clients will have a dedicated account manager assigned to them. You can reach the manager for weekly or daily reports. They’ll answer all your questions in less than 24 hours

About Company

Citiyano De is a dedicated digital marketing company based in Melbourne, Australia that strives to help the clients better their SEO, PPC, Social Media, Web Design. Further, for us, every day of our association with you would be dedicated to finding your Agency more business and online leads via the official website of your Agency.



    +61 3 5294 0483

Mobile: +614840112545

Email: [email protected]

Email: [email protected]

Address: Croydon North 3136 Victoria Melbourne Australia

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