What is ORM?

Online reputation management is the process of removing negative mentions, monitoring brands image and creating a positive reputation. Its huge today everybody looks for online reviews before they call you or they fill any contact form to connect with you. They search for your brand name associated with reviews like “Brand Name” + reviews. Here we are learning about how to manage online reputation management online?

Understanding ORM

There are a lot of misconceptions about online reputation management. Most of us think that it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. Here we are going to explain the role of online reputation management in today’s business and media landscape. Companies who don’t have online reputation at all they are losing a lot of business due to bad online reputation or no online reputation. Business of every size can benefit from having a clear outline of its main concepts. 86% of people when they go to your website they will search about your brand and reviews associated with it on search engines to see what other customers saying about you? If they your business reviews don’t fit your expectation they will move to another business and you might lose some customers. Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions. A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? There are several ways to monitor your online reputation and one of the most important is social media monitoring tools. Now there are several tools are there to monitor your online reputation our recommendation is SEMrush and HubSpot.

How to deal with negative comments online?

Now days most of the business ere online and in the online reputation management, there are two types of negative content that companies should be aware of. Complaints post by your customer on social media platforms like Facebook, Google My Business and Trust Pilot. All the complaints need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.

The other is we termed as “online reputation bombs,” which affect your reputation and damage your business sales in a drastic way. These are very powerful because, unlike social network content, they are prominent in search engine results. Suppose someone searching for your brand name and find bad reviews about that how it will affect your business and on the other hand you might be loose an potential client? Let’s see what they are:

• Aggressive SEO: People search for your business by the offering given by you to the clients and you rank on google 1^st or 2 page that is more valuable than any business card and website. This will create a positive impact on customer for looking for the services from companies like yours. If these search show false information about your brand and company, then you need to work on your search engine marketing strategy to rank your positive content, owned by either you or third parties’ websites having good DA. Most of the companies ignored the search engine optimization which is the first step in restoring your image.
• Review removal: A negative review these days can really damage your reputation online. Not only that but google algorithm pays lots of attention to reviews. If you are having 5 start reviews google place your website higher on the search results. What if a user claim to had bad service for you and wrote a review about your company just to damage your reputation, so there will certain ways to remove the review from the google?
• Online investigations: If you found serious threats to your brand online what you can do is to hire a skilled analyst who will help you grab the information related to that threats and help you out to get over with that. He will find out all the reviews on various platforms and will communicate with those platforms after making good case study about the issue and rest will be how we can tackle the situation to get rid of the problems.

Tips to build your online reputation

1. Capture reviews from your past customers: It would be one of the easiest ways to grab the reviews from the past customers. If you don’t have any reviews and you want to get reviews first thing you need to do is to send out for feedback to your past customers. The best way to that is to send an email blast to your customers. Just say you have 100’s or 1000’s customers just send them a mail to ask for recommendation of reviews for the services you provide them. Don’t afraid of bad reviews because if you only get 5 start reviews it might be raising a red flag into customer mind that you have played the rating system. On the other hand, its seems authentic when you get 4 star or 3 star reviews or the lower one too matter is how you tackle those reviews.
2. Automate your review capture: If you are sent out any notification or invoices or thank you note after you doing the business with customer you want to automate those processes. Try to update templates related to notification, newsletters time to time if might be your invoice template or thank you note or your email signatures updates those with call to action button on the bottom of your email grabbing eyes of customer says “ Hey we appreciate your business, please take a second and give us a feedback”. By doing that along the way you are doing business you are capturing more reviews in an automated way which is helping grow your online reputation.
3. Face to face interviews: In the various way you are communicating your customers while doing the business like you call them, meeting face to face or by communication via mail of chat. After the conversation you can directly ask from the customer to give the feedback about the services. But you need to make sure that you have ready made solution to capture the reviews it might be on tablet or in form of message which you can send to customer via mail or messages. Asking face to face will increase your chances to the positive feedback from the client.
4. Acknowledge all the reviews doesn’t matter they are good or bad: Suppose your customer put a positive review on any platform and you just respond it by thank you know it matters a lot to the visitor or customer seeking for your brand. It creates a positive impact on customer mind that you are taking seriously about you brand reputation and acknowledge every customer and it also shows that every customer is matter for you. By responding it allows people that you are analysing your online reputation and reading the reviews to see that you care because you clearly reading the reviews and responding and they can really understand that you care about your business. On the other hand, on the bad reviews just stay positive and state the facts don’t be negative and don’t indulge yourself with any sort of combative conversation with your customer. Because people look for your brand might be seeing the both side of story that and if you sound more professional and put the facts that reviews handling will matter to the visitors.
5. Online reputation matters of every sort of business: Online reputation building is one of the important tasks for any business, it creates trust among the customer, it helps them to analyse about the way you deal with the client before and after the business relation. If you don’t have time to by yourself hire a person who can do this for you and help you create a positive image of your brand in customer mind. Citiyano De Solutions is one of agency in Australia who provide online reputation and SEO services in Australia.
6. Try to remove fake reviews and build positive reviews: Try to remove fake and anonymous reviews related to brand on your platform as well as on third party website as it causes serious damage to your brand reputation. Many times, your competitor does this trick to damage your business reputation and you and your team need to know how to remove them or deep link them. Lots of websites have process to remove this kind of reviews which are put by anonymous user which may be hired or done by your competitors or their employees.

Best ways to create positive brand image online

Own Your Own Website

Your first goal for creating a positive online image is having a website. Chances are, you already have one for your business like yourbusiness.com. Be sure to also protect your personal brand by having one for your own name, i.e. firstnamelastname.com. Websites with an exact business or person’s name in the domain generally rank first when someone searches for the name. If you have a website you control at #1 in search results, it will get the greatest number of clicks and prevent most people from continuing to look through the rest of the search results.

Own Related Domains

If you want to take it to the next level, build up some other domains for your business or yourself. Hosting companies are notorious for having negative information pop up in search results from bad reviews to anti-their-company groups. GoDaddy tackled this by creating a crop of additional websites with their brand name in the domain.

Start Multiple Blogs

Your main personal or company blog doesn’t have to be your only blog. Thanks, to WordPress authorship and Blogger, you can tell Google a blog on any topic is related to you.

Be Active on Social Media

We don’t need to create multiple accounts related to your brand because to manage multiple account for your business which ultimately increase the cost and manpower. There’s little point to doing that when reputation management is concerned. Instead, you want to create several strong social profiles on prominent social networks and keep them active and up to date. More we need to focus on getting more eyeballs for your brands and business on several platform so that people which engage with your brand and business.

Some of the best social profiles to create and routinely maintain that will generally rank well in search results include the following.

• Facebook
• Twitter
• Google My Business
• Reddit
• Mix
• LinkedIn
• Biznik
• Pinterest
• Myspace
• Quora
• Flickr
• YouTube
• Vimeo

Create Online Business Cards

There are several websites you can find where you can register your brand name. About.me is one of the most popular websites to create your brand where you can present your brand linked website on a single place and used it as an online business card.

 Claim your local profiles

If you have a local business then your must need to register your business on all local directories in your areas. Local directories like yelp, yellow pages, classified website, yahoo local etc.

 Write Guest Posts

Guest posting can take a lot of time. You need find sites to pitch, get your pitch accepted and then actually write a good post which also comes with some limitations. First is finding unique topic to write about and second is time to post those which is also in the trend.

 Conclusion

 There were lots of this which we can also do for online reputation management. Like conduct interviews, place images of yourself online, make videos, write press release, get a CrunchBase profile, create Wikipedia page that too when you qualified. Citiyano De Solutions is an seo agency in Australia which can help you to manage your business online reputation and get more customers for your business online. We help you to get your business reputation build and derive organic traffic to your website and increase your sales.