Online reputation management is the process of removing negative mentions, monitoring brands image and creating a positive reputation. Its huge today everybody looks for online reviews before they call you or they fill any contact form to connect with you. They search for your brand name associated with reviews like “Brand Name” + reviews. Here we are learning about how to manage online reputation management online?
There are a lot of misconceptions about online reputation management. Most of us think that it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. Here we are going to explain the role of online reputation management in today’s business and media landscape. Companies who don’t have online reputation at all they are losing a lot of business due to bad online reputation or no online reputation. Business of every size can benefit from having a clear outline of its main concepts. 86% of people when they go to your website they will search about your brand and reviews associated with it on search engines to see what other customers saying about you? If they your business reviews don’t fit your expectation they will move to another business and you might lose some customers. Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions. A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? There are several ways to monitor your online reputation and one of the most important is social media monitoring tools. Now there are several tools are there to monitor your online reputation our recommendation is SEMrush and HubSpot.
Now days most of the business ere online and in the online reputation management, there are two types of negative content that companies should be aware of. Complaints post by your customer on social media platforms like Facebook, Google My Business and Trust Pilot. All the complaints need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.
The other is we termed as “online reputation bombs,” which affect your reputation and damage your business sales in a drastic way. These are very powerful because, unlike social network content, they are prominent in search engine results. Suppose someone searching for your brand name and find bad reviews about that how it will affect your business and on the other hand you might be loose an potential client? Let’s see what they are:
Tips to build your online reputation
Best ways to create positive brand image online
Own Your Own Website
Your first goal for creating a positive online image is having a website. Chances are, you already have one for your business like yourbusiness.com. Be sure to also protect your personal brand by having one for your own name, i.e. firstnamelastname.com. Websites with an exact business or person’s name in the domain generally rank first when someone searches for the name. If you have a website you control at #1 in search results, it will get the greatest number of clicks and prevent most people from continuing to look through the rest of the search results.
Own Related Domains
If you want to take it to the next level, build up some other domains for your business or yourself. Hosting companies are notorious for having negative information pop up in search results from bad reviews to anti-their-company groups. GoDaddy tackled this by creating a crop of additional websites with their brand name in the domain.
Start Multiple Blogs
Your main personal or company blog doesn’t have to be your only blog. Thanks, to WordPress authorship and Blogger, you can tell Google a blog on any topic is related to you.
Be Active on Social Media
We don’t need to create multiple accounts related to your brand because to manage multiple account for your business which ultimately increase the cost and manpower. There’s little point to doing that when reputation management is concerned. Instead, you want to create several strong social profiles on prominent social networks and keep them active and up to date. More we need to focus on getting more eyeballs for your brands and business on several platform so that people which engage with your brand and business.
Some of the best social profiles to create and routinely maintain that will generally rank well in search results include the following.
Create Online Business Cards
There are several websites you can find where you can register your brand name. About.me is one of the most popular websites to create your brand where you can present your brand linked website on a single place and used it as an online business card.
Claim your local profiles
If you have a local business then your must need to register your business on all local directories in your areas. Local directories like yelp, yellow pages, classified website, yahoo local etc.
Write Guest Posts
Guest posting can take a lot of time. You need find sites to pitch, get your pitch accepted and then actually write a good post which also comes with some limitations. First is finding unique topic to write about and second is time to post those which is also in the trend.
There were lots of this which we can also do for online reputation management. Like conduct interviews, place images of yourself online, make videos, write press release, get a CrunchBase profile, create Wikipedia page that too when you qualified. Citiyano De Solutions is an seo agency in Australia which can help you to manage your business online reputation and get more customers for your business online. We help you to get your business reputation build and derive organic traffic to your website and increase your sales.