Depending on your knowledge on Google AdWords, you will certainly find the best person for your PPC management Melbourne but you can do better, if you keep the below mentioned questions in mind.
Q: Is your agency a Google Partner?
A: It isn’t a deal breaker but it is expected that an agency projecting itself the best for AdWords must be an official Google Partner. It proves that the agency is serious and that it follows and follows the standard AdWords practices.
Q: Ask about monthly minimum ad spend?
A: You need a budget for PPC management Melbourne and your minimum might not match with what leading ad agencies ask for. So, don’t forget to inquire about the minimum ad spend of digital marketing agencies while looking for a partner.
Q: Ask for the structure of management fee?
A: Ad agencies structure their management fees in different ways like monthly charges, ad spend and estimated hours. And it is necessary to know about the fee as it will be in addition to your ad budget. It will help in calculating your average budget for AdWords.
Q: Ask about management services?
A: If you don’t want to see surprises in your PPC management Melbourne bill then you should closely go through the services offered so that you get everything needed at the fee offered. And there are no hidden charges included for unnecessary and additional services.
Q: Could you see the actual ad spend?
A: You are paying an ad budget hence you have every right to know how is that budget spent. Unfortunately, it isn’t the case with most ad agencies that ask for a budget and reserve the right to spend that budget on keywords. But you can ask for details of your budget spent to make sure that budget goes the right way.
Q: If you are spending more then know about the extra dollars?
A: If you find that your partner has some money left from the previous spending, you should ask about those dollars. Usually, they will be added to the PPC management Melbourne budget for the next month. But you should be aware about those extra dollars.
Q: Ask for full reporting and that whether there would be an additional fee for that report?
A: Online advertising allows tracking visitors from their sources to destinations. You can see their journey from search results to your landing pages. And there is lot to know about those visitors. But you will rely on report from your marketing partner. You will get reports at regular intervals but that could be only about data and no analysis and expert recommendations.
Q: Ask about a marketing strategy for your business goals?
A: You can expect a potential marketing company to discuss ideas and business goals with PPC management Melbourne but the agencies will disclose their final strategies only after you make a selection. But you can insist on sharing some thoughts on your business.
Q: Ask about their prior experience with PPC?
A: There isn’t any one fit for all like solution in online marketing but having some with experience of working with businesses like yours is an advantage. While ad agencies could avoid giving exact details about their projects but they can certainly give you a brief idea about how they work with their clients.
Q: Ask about their bidding strategies?
A: The best agency is one that always explores ways to improve CTR and reducing CPC. And an agency eager to bag your PPC management Melbourne project will certainly give details about how they work on day-to-day basis to improve their management skills.