Today, SEO has developed into an industry and it is valued over $65 billion and growing. In this situation, it isn’t surprising to find everyone with little knowledge on search engine functioning making wild claims of being an SEO agency Melbourne of repute for a slice of industry’s billions.
So, what should you do to find the right SEO partner for your web-based business?
First things first, how to keep untrained, inexperienced and unprofessional SEOs out of your search?
Since the objective of most SEO guys is to earn money by making tall claims and fooling prospective clients with those claims, they will make cheap offers like first page ranking within seven days and at minimum price.
The thing here is that a reliable SEO company Melbourne would never make claims that look unrealistic. And cheap SEO service is the biggest claim unprofessional guys always make to bag projects like yours.
Second thing is to take your search towards a logical conclusion that is to find the right marketing partner for your website.
There are hundreds and even thousands of digital marketing companies out there are and the good thing is that most of these agencies are doing a commendable job.
Thus, your question should how to find the marketer that right for you instead of the best as each professional marketing agency is good for something.
Know your objective like a desired destination
Imagine you hurriedly board a flight to Adelaide in South Australia to reach your destination on time for an important business meeting. Also, the flight takes off with no fuss. And it lands at its destination on time. You are happy that no time is wasted in the journey. But the welcome message from the ground staff gives you a surprise. The destination you arrived at is Port Adelaide Enfield. The flight was right but your selection was wrong.
Hiring an SEO agency Melbourne is like boarding an airplane. The airplane will take you to destination it is destined to without any delay but it is you who have to make sure that you board the right airplane.
You’ll regret waste of your time and money at the end of boarding a wrong flight and choosing a wrong marketing partner, right?
Thus, to choose a marketing partner that’s right for you, you must
- Define your business goals like a destination to reach
- Desired outcomes when you reach that point or destination
Examples that show how to match SEO agencies with desired outcomes
Example 1: You want to show up on the first page of Google for a definite set of keywords that could include your city name or region. The objective is to get attention of people looking for information using those keywords and educate them about your business.
The ultimate objective is to create engaging content that interests visitors and with which you can increase acceptance of your business and add value to your brand. Here an SEO company Melbourne with expertise in SEO-optimized content marketing could provide real help.
Example 2: You have been creating quality content using a set of experienced freelancers but those content pieces are nowhere to be seen on Google. What is more worrisome is that Google shows content with inferior quality on top of your content.
The situation shows lack of domain authority and backlinks pointing to your content. But others have these benefits. You need building domain authority of your website, increasing number of backlinks pointing to your website and boost ranking. Here an agency with expertise in link-building would do well.
The above examples show which agency works for which objective but locating the right agency is really an uphill task when you have so many options to choose from and every agency claims to be the best.
Characteristics that make a great marketing company
SEO as a service comes with a bunch of benefits that include link-building, rank boosting, organic traffic and much more. It even includes paid marketing, if you are interested in buying quality traffic.
Here are the characteristics that can help choose the right SEO partner for your website business
When you deal with an SEO agency Melbourne, you actually deal with a group instead of an individual. It would have a business name, office to work from, working hours and a set process. And above all, you will find and get everything in written instead of verbal commitments.
- Team of experts
A marketing company would be more than happy to introduce its experts to prospective clients like you. On visiting websites of SEO firms, you should meet their specialists. The firms should provide details of experts working with them.
- Client portfolio
Every SEO company Melbourne has clients and it must maintain an impressive client portfolio to show up its work. It would help in relying on a marketing company. You could be the next successful client of an experienced ad agency.
- Client testimonials
If you are happy with SEO services with an agency, you will certainly some good things about that agency. And you expect the same from others. So, if you find that an agency has many positive client testimonials, you can rely on its strength.
- Thought leadership
SEO is teamwork and the team works under a leader. So, you can expect SEO leaders sharing their thoughts about trending SEO techniques via blogs. It is called thought leadership and every SEO adds his thoughts to the community.
Since you are dealing with an agency, you must see a crisp clear company culture like recruitment, training and hierarchy. The company would have a definite marketing strategy and it would stick to it. For example, it won’t work for toxic clients or websites with dark background.
An SEO agency Melbourne can do magic for your website business, if you can find the right one for your site. It will involve money and the monetary investment could be higher than your expectation but you should see the result that would be more rewarding than your expectations.