Are you looking for tips to boost your social media presence? If yes, then look no further than an expert like a leading social media marketing agency Melbourne. Get some expert advice on social media.
Today, there is tons of content on social media and it is a wealth of knowledge for you. What you need doing is to use a tool that can give you content ideas and there are many tools that you can take advantage of. For example, take BuzzSumo that will show top-performing content on specific keywords. And when you’ve the content, you can easily curate it according to social network and leave your mark on social media.
Leverage visual content
Here you need to be a little bit creative with your videos. They could be great but you need bringing targeted audiences to those videos. What you can do is to link a video back to your website or YouTube account or wherever you want and publish the video with expanded content on social media. It works. Your social media marketing agency Melbourne can show it working.
Write blogs on social updates
Are you good at writing blogs? If yes then here is an opportunity for you. Look what people are talking about and hunt for some very interesting trends and turn them into short blogs that become viral as soon as they are published. And you don’t have to fill pages or paragraphs for writing a blog. People don’t have enough time to read lengthy blogs but they don’t mind reading a few good lines about trending topics.
Experiment with different content formats
So, you’ve written a lot about a specific topic but they are lying idle. Why don’t you combine those content pieces into an ebook for viewers? They might be interested in your ideas. Similarly, you can convert snippets from those content pieces into images and publish them on Facebook or Instagram. You can even turn an article into a video. Or let an experienced social media marketing agency Melbourne do it for you.
Learn using hashtags
It won’t be an exaggeration to say that hashtags are the most mismanaged social media tool. Today, everyone uses hashtags without knowing its benefits. A hashtag can still do magic for your marketing campaigns, if you can tie all your messages together on one good hashtag. And a good hashtag is one that is easy to spell and convenient to remember.
Focus on one platform
It isn’t that you should leave all platforms and focus only on one but that you should find that platform where there is an abundance of the audience you are targeting. Or you can choose two media, if you feel that your audiences are scattered over different media channels. Here your social media marketing agency Melbourne can find the right medium for your marketing.
Improve time management
You’re full of ideas but lack time. You’re writing a blog under the pressure of a meeting that you need attending after publishing the blog. Also, there are many posts on social media that you need answering at the end of day. You need help with time management so that you can focus on marketing and get desired results. You should try tools like RescueTime.
All your social media efforts would go in vain, if you aren’t consistent in your approach. Do whatever you want but maintain the consistency otherwise you will have to start fresh every time. Luckily there are many tools like Edgar that can help in maintaining consistency in your content publication. Also, your social media marketing agency Melbourne will help in boosting your social media presence.
Leverage social ads
Retarget your website visitors and follow them to social media to maximize your potential to bring them back to your site and encourage them to take the desired action. The visitors could miss all your communication but good marketing skills will provide you an opportunity to figuring in their social streams.